4. Ad Sets, Ads & Landing Pages
- Ad Sets
- Is there any nomenclature in place to help keep ad sets organized?
- Ensure there is only 1 active ad per ad set
- Ensure that ads are serving on both Desktop and Mobile newsfeeds
- Enusre location targeting is accurate and appropriate for the ads being served
- Ensure the appropriate age ranges are being targeted
- Are ads optimized for conversions or clicks?
- Ensure the ad set budgets are adequate based on performance metrics
- Ads
- Ensure no ads have been disapproved
- Ensure ads are free of typos/grammar issues and have a relevant CTA
- Check ad relevancy scores
- Ensure that ads are being tested against one another
- Ensure ads have been updated in the past month to avoid ad fatigue
- Landing Pages
- Ensure no landing pages have errors or load issues
- Ensure landing pages are responsive/appropriate for each device you are serving ads on
- Ensure the landing page content aligns with the ad messaging and goal for your campaign