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Ensure Google Analytics is installed on every page
Use Tag Assistant to see if tag is green & installed correctly
Double-check other source to ensure Google Analytics is installed correctly
Are there any goals inside of Analytics?
Do they have any completions in the last month?
Do you understand how the goal is being fired?
Are all goals unique & only being recorded once?
Do they have event based goals & destination goals?
Are the event-based goals properly configured?
Do all goals have a value associated with them?
Do these goals effectively measure KPI’s?
Do you currently have Events firing?
Are your events firing correctly? Use network activity or Tag Assistant to check!
Recording events but can't see them? Are you using Tag Manager?