1. Online
- Identifying Online Competitors
- Determine your client's priority products/service areas
- Investigate how these products/services are being discussed online
- Take note of commonly listed brands/orgs
- Monitor Online Competitors
- Analyze SERP for primary keyword searches
- Run analysis of top ranking pages
- Leverage online tools for ongoing monitoring
- Sign-up/Follow the competition
2. Paid Analysis
- Gather Competitor Data (PPC)
- Login to Spyfu or similar competitor analysis tool
- Run overview reports on key competitors
- Analyzing Competitor Data
- Review core keywords and competitors' priority terms
- Perform ad analysis
- Review competitor landing pages (starting with priority terms)
- Analyze competitors' & create hierarchy
- Prioritze and strategize
3. Backlink Analysis
- Find backlinks
- Use Moz to compare link metrics
- Use Moz to export inbound links and linking domains
- Organize data into Excel or Google Sheets
- Analyze backlinks
- Sort links by quality (page & domain authority)
- Determine what type of sites and content are linking back to your competitors
- Create a list of websites to target
4. Content Analysis
- Review competitor websites
- Find where their content lives
- Make a list of content types available
- Find the quantity of each content type published
- Determine how frequently each content type is published
- Evaluate content quality
- Conduct a competitor backlink analysis
- Determine the number of guest posts or news articles written by the competitor
- Use a tool like Social Crawlytics & Buzzumo to analyze content sharing
- Determine which content & pages are the most shared/most popular
