2. Targeting, Ads & Landing Pages
- Targeting
- Are campaigns targeting the right audience?
- Ensure audience size large enough to make an impact
- Is Audience Expansion enabled?
- Ads
- Analyze the elements of an ad -- ensure good quality
- Ensure all ads have a clear call-to-action
- Ensure new ads are being served to avoid ad fatigue
- Ensure Sponsored updates are being used (if applicable)
- Ensure ads do not contain typos or grammar mistakes
- Landing Pages
- Ensure LinkedIn company page is up-to-date
- Ensure landing pages are free of errors
- Ensure landing pages are mobile-friendly
- Ensure landing pages are relevant and optimized for conversions