Conversion Rate Optimization

Having a ton of website visitors is great. But are any of those visitors converting? Is your website actually transforming people’s ambivalence into real action?

Enroll now and learn how to make small campaign changes that can lead to big time results.

The goal of every website is to help the visitors take action. You might be helping them buy something, sign up for something, or use something. The list goes on and on, for as many industries as have ever existed.

At the end of the day, you’re just helping people complete a some kind of action. And the objective of CRO is simply to make it easier for those people to do what you’re asking them to do.

Intended for:

Digital marketing strategists
Web designers & developers
Transitioning traditional marketers
Marketing directors
Small business owners
Any and all who are curious

Lessons

#1 Understanding Conversion Rate Optimization (CRO)

45 min

What is this "Conversion Rate Optimization" all about? This lesson will give you a basic understanding of what it is and why it's (very) important.

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#2 Testing Website Elements

30 min

The right words in the right place can have a dramatic impact on visitors’ sessions on your site. Some words will draw them in, making them more likely to convert, while others will fall flat. That’s why you must test your site’s copy.

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#3 Testing Ad Elements

30 min

Advertisements give you the chance to capture users’ attention and encourage them to visit your site. Unfortunately, you have a limited amount of space to do so. Testing your ad copy will help you determine how to get the most out of your ads.

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#4 Conducting a UX Audit

60 min

Take what you've learned about Conversion Rate Optimization and conduct an audit. When you want to do CRO, start with this audit.

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