What is this "Conversion Rate Optimization" all about? This lesson will give you a basic understanding of what it is and why it's (very) important.
The right words in the right place can have a dramatic impact on visitors’ sessions on your site. Some words will draw them in, making them more likely to convert, while others will fall flat. That’s why you must test your site’s copy.
Advertisements give you the chance to capture users’ attention and encourage them to visit your site. Unfortunately, you have a limited amount of space to do so. Testing your ad copy will help you determine how to get the most out of your ads.
Take what you've learned about Conversion Rate Optimization and conduct an audit. When you want to do CRO, start with this audit.