Keyword & Market Research

The foundation of any good marketing campaign rests on good research. And for digital marketing, keyword research can be a critical component in your marketing campaign’s success.

By the end of the course, you should be able to successfully perform keyword research tasks that uncover important insights about what your audience loves to see and say.

If you know exactly what somebody is searching for then it’s infinitely easier to provide them with what they want. And fortunately for us, uncovering and applying those keyword insights can be easily done with some free, easy-to-use tools from Google and others.

Intended Audience

Digital marketing strategists
Web designers & developers
Copywriters & bloggers
Transitioning traditional marketers
Marketing directors
Small business owners
Any and all who are curious

Lessons

#1 Understanding Digital Marketing

15 min

This lesson is the perfect place for digital marketing newcomers to start their journey. A simple understanding of a few key digital marketing landmarks will make your journey all the easier.

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#2 Understanding Intent and The Buyer's Journey

30 min

A buyer's journey doesn't always begin with visiting your website. And sometimes your prospective buyers aren't quite ready to buy. So it's important to learn how to align your marketing with where your audience is in the buying journey.

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#3 Choosing Good Keywords and Creating a Keyword Universe

30 min
Intermediate

Compiling your keyword research into a deliverable that can be easily shared and updated will help you continuously improve your campaigns.

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#4 Performing Competitive Analyses

60 min
Intermediate

Understanding your competition is a critical part of finding success. And rather than ignoring your competition, you can deconstruct their digital marketing efforts to help you create more comprehensive marketing strategies.

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