This lesson is the perfect place for digital marketing newcomers to start their journey. A simple understanding of a few key digital marketing landmarks will make your journey all the easier.
A buyer's journey doesn't always begin with visiting your website. And sometimes your prospective buyers aren't quite ready to buy. So it's important to learn how to align your marketing with where your audience is in the buying journey.
Compiling your keyword research into a deliverable that can be easily shared and updated will help you continuously improve your campaigns.
Understanding your competition is a critical part of finding success. And rather than ignoring your competition, you can deconstruct their digital marketing efforts to help you create more comprehensive marketing strategies.