Controlling who will see your paid advertisements online is all about relevancy. You want your ads to find people who will be interested in what you have to offer, and Google does too. This can be achieved by using carefully considered target keywords.
Paid advertising involves a high speed auction, and the winner gets their desired ad space. Therefore, knowing how to bid enough to get where you want to be without depleting your budget is vital.
You’ve seen the ads on the side of the results page in Google. They’re a staple in digital marketing now. However, setting them up and keeping them profitable can be tricky if you’ve never done it.
Display ads are everywhere online. They have an incredibly wide reach and can influence conversions, even if users don’t click on them. Knowing how to create and run display ad campaigns that will capture attention can truly make a difference to your marketing success.