Online Advertising Basics

Nobody wants to pay for traffic. Ideally, you’d get all your traffic from free sources — like search engines, email lists, social media posts, and more. But unfortunately, that’s not realistic.

Enroll in this course to learn more about why paid traffic is important, how you can make your paid campaigns even more profitable, and where you want to start advertising.

Paid traffic should be some of your most profitable traffic. Your paid campaigns should be a cheap and easy way to help your ideal audience discover your website, where they can quickly find what they want and convert into happy, singing-your-praises-to-the-high-heavens customers.

Intended for:

• Digital marketing strategists
• Marketing directors
• Copywriters & bloggers
• Transitioning traditional marketers
• Web designers & developers
• Small business owners
• Any and all who are curious