Search Engine Optimization

Question: Why is search engine optimization so important?
Answer: Web traffic from search engines usually accounts for 51% of all B2B and B2C traffic.

If you want more traffic from search engines like Google, Yahoo and Bing, then you need to know how to make your content stand out from the competition on search engines.

Standing out from the competition means more than creating an amazing user experience and hoping search engines will find it. Sometimes, you have to show search engines exactly what they’re crawling through your website trying to find.

Enroll now and start learning how to get your website to rank at the top of search engines.

Intended for:

Digital marketing strategists
Copywriters & bloggers
Web designers & developers
Transitioning traditional marketers
Marketing directors
Small business owners
Any and all who are curious

Lessons

#1 Understanding Search Engine Optimization

30 min

Search engine optimization is dying. Why? Because if you’re not dead, then you must be dying. And until search engines are dead, search engine optimization will always exist.

Start

#2 Optimizing Website Content

60 min

Optimize your website pages so it's easy for users & search engines to read them! This is the #1 tactic for practicing high-quality, white-hat SEO.

Start

#3 Conducting An SEO Audit (Preview)

120 min

A standalone process to completely audit a website's current SEO condition. This is a great place to start when planning to attack a SEO project.

Start