Social media is a part of daily life for millions of people, making it a great marketing opportunity. However, knowing which networks to use and how to advertise can be overwhelming. This lesson provides an overview of how to approach social media advertising, create good ads, and avoid common pitfalls.
As one of the world’s foremost social media networks, Facebook has captured the attention of audiences all over the world. In this lesson, you’ll learn about the types of ads available on Facebook and how to create as well as monitor them.
Twitter is a particularly popular platform for digital advertising. Many users follow their favorite companies and enjoy seeing firms’ personalities. In this lesson, we’ll review the many advertising options available on Twitter and share an example of creating an ad campaign.
A social media network geared toward professionals, LinkedIn offers marketers the chance to advertise to well-educated individuals, many of whom boast high incomes. We’ll review the types of ads you can make on LinkedIn, as well as walk through an example. We’ll also go over how to monitor their performance.