Web Tracking

Measurement is essential for improvement. Otherwise, you’re stuck going on gut-feelings, which cannot easily be reproduced, shared, or explained.

By the end of the course, you’ll be able to track a website using Google Analytics reporting suite and use meaningful data to support your marketing decisions.

The web provides countless ways to track engagement with content and measure digital campaign success. The difficult part is understanding the right tracking recipe for the right situation. After all, you wouldn’t pack a plate of spaghetti for a ten mile mountain trek.

Intended for:

Digital marketing strategists
Web designers & developers
Copywriters & bloggers
Transitioning traditional marketers
Marketing directors
Small business owners

Lessons

#1 Understanding Web Tracking

45 min

If you’re making decisions without any data, you’re just guessing. Instead, you need to be making informed decisions that are supported by data you’ve collected.

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#2 Getting Started with Google Analytics

45 min

Google Analytics helps you tailor your website to meet the needs of your audience. It does this by helping you identify who your audience is, how they found your website, and what they're doing while on your website.

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#3 Using Metrics, Dimensions, Filters, & More

20 min

Collecting data isn’t useful unless you can turn it into valuable information. Metrics, Dimensions, Sessions, Users, and Filters are features in Google Analytics that can help you clean your data and organize it into a digestible format so you can identify problems and opportunities.

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#4 Using Segments

30 min

Different people have different needs. With segments in Google Analytics, you can organize site visitors into meaningful groups based on their characteristics or activity on your site. You can then focus on meeting the unique needs of each group.

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#5 Using Goal & Event Tracking

45 min

Goal and Event tracking are fundamental parts of a Google Analytics installation. Together, Goals and Events map the most important moments on your buyers’ journey.

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#6 Using Dashboards

30 min

People want valuable information at a glance. Since Google Analytics is so robust, it can take some digging to find the information you want. This is where dashboards come into play. Dashboards enable you to create visual representations of data in one place, making it easier to get an overall picture of your site’s health.

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#7 Running Custom Reports

30 min

Showing the impact of your efforts in an easy-to-understand report is essential for client communications. This lesson will help you move beyond the pre-configured reports Google Analytics and towards creating your own actionable reporting system.

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#8 Conducting A Google Analytics Audit

60 min

Google Analytics gives you the good and the bad about your website. Make sure it's telling you the truth by auditing your Google Analytics account with this guide.

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