1. CRO Audit

  • Configure Hotjar and gain access to Google Analytics
    • Make sure client site has been added
    • Check that tracking has been installed
    • Ensure heatmaps have been set up
    • Check that user recordings are enabled
    • Filter out internal IP addresses
    • Determine if the user poll has been created
    • Request Google Analytics access
  • How to analyze user movements
    • Evaluate distribution of clicks, mouse movement and scroll depth on heatmaps
    • Review user recordings to identify behavior patterns
  • How to analyze user feedback
    • Identify trends in user responses
  • How to analyze user interactions
    • Interpreting user engagement metrics in Google Analytics
    • Evaluating events in Google Analytics
    • Assessing goals in Google Analytics