1. CRO Audit
- Configure Hotjar and gain access to Google Analytics
- Make sure client site has been added
- Check that tracking has been installed
- Ensure heatmaps have been set up
- Check that user recordings are enabled
- Filter out internal IP addresses
- Determine if the user poll has been created
- Request Google Analytics access
- How to analyze user movements
- Evaluate distribution of clicks, mouse movement and scroll depth on heatmaps
- Review user recordings to identify behavior patterns
- How to analyze user feedback
- Identify trends in user responses
- How to analyze user interactions
- Interpreting user engagement metrics in Google Analytics
- Evaluating events in Google Analytics
- Assessing goals in Google Analytics
