Digital Basics

Courses in the 101 – Introduction category are centered around the basic theory and best practices in digital marketing. You will touch on activities such as common industry tools, web tracking basics as well as research tactics for building your first digital marketing campaign.

Select a course below to view the lessons inside.

Intended for:

  • Novice digital marketers
  • Transitioning traditional marketers
  • Anyone who would like to learn!

Available Courses

Keyword & Market Research

Keyword data provides critical insights into your target market's desires. Harvesting that data through keyword...

Web Tracking

Web tracking is a basic building block for any successful digital campaign. With the data...