4 Lessons
Keyword data provides critical insights into your target market's desires. Harvesting that data through keyword research lets you tap into those critical insights so that you can create increasingly relevant content and more meaningful user website experiences.
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8 Lessons
Web tracking is a basic building block for any successful digital campaign. With the data gathered from small bits of tracking code , you can understand what your visitors love and what your visitors hate. Without it, you're stuck making guesses based on gut-feelings and biased opinions.
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Build a website and people might come visit your site. But if you build it, give them a good reason, and provide them with clear directions — then they’ll definitely come to your website. So if you want more traffic from search engines, then these search engine optimization lessons are for you.
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Having a ton of website visitors is great. But are any of those visitors doing what you want to do? Are your visitors actually converting into buyers, subscribers, employees, evangelists, and more? CRO is understanding what people want and making it easier for them to accomplish that goal.
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If you want to create highly-personalized marketing experiences that give your audience what they want, when they want it, then marketing automation is a must. But if you’re looking for a marketing shortcut, automation is not what you want. Enroll now and start creating incredible inbound marketing campaigns.
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Paid traffic should be some of your most profitable traffic. Enroll in this lesson to learn more about why paid traffic is important, how you can make your paid campaigns even more profitable, and where you want to start advertising.
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